Majority of Europeans know and trust .EU

Ascio 30.06.2010
A survey, commissioned by EURid, the registry of the .eu top level domain has found that .eu is perceived as being innovative and trustworthy when compared to other top-level domains (TLDs).

Other interesting findings from the survey include the following:

• 81% of Europeans know what a domain name is and more than half have heard of .eu.
• 17% of Europeans have a domain name
• 15% plan to register a domain name within the next year and of that 15%, a quarter would prefer to register a .eu domain name

These findings were published as part of a brand and adoption study commissioned by EURid, the registry of the .eu top-level domain.

The research was conducted by independent research agency, Insites Consulting, and it ran between December 2009 and January 2010.

The survey was tasked with exploring the characteristics of .eu as a brand, determining the degree to which the European Internet population is aware of domain names in general, and .eu in particular, and to gain insight into the European domain name and Internet markets.

The data was gathered via an email survey across all 27 EU Member States and online discussion groups in Italy, the Netherlands and the United Kingdom.