Today, personal websites function as a calling card that can help your customers showcase an online portfolio, house their resume or blog, and find creative ways to establish their personal brand.
.ME is a great option for entrepreneurs, hobbyists and other professionals, and as more and more of these potential customers hop online, adding .ME to your lineup is a no-brainer.
Why you should add .ME to your TLD lineup
1. .ME is easy to market
.ME simply makes sense for “about me” pages, online portfolios, freelance business websites, and professional profile pages. Plus, the .ME registry provides tons of resources for those looking to build a personal brand — content that you can draw from in your marketing efforts.
2. .ME has big market potential
Having a stand-out online
presence is becoming increasingly critical for freelancers and professionals looking to showcase their work or grow their businesses. .ME gives you a great option to offer this growing segment. There are no restrictions for the TLD, and “Me” is a word commonly
understood by non-English speakers, which gives it a broad, global appeal.
3. It’s competitively priced (and currently on sale!)
.ME is competitively priced against popular legacy TLDs (.COM, . NET, .BIZ and .ORG), and right now, you can take advantage of our promo pricing.
4. .ME is a solid .COM alternative
Some people are able to snag theirfirstandlastname.com, but the vast majority of us don’t have a terribly unique moniker. .ME provides a short, fresh alternative when your customer’s .COM is taken.
5. .ME domains are memorable
We all want our websites to stand out and stick in the minds of our visitors. .ME has a novelty factor that causes people to take note. Plus, most of us would agree that websites that feel personal are often more memorable. What’s more personal that .ME?
6. .ME shows solid customer stickiness
.ME has a high renewal rate.
The majority of .ME registrants hold their registration for many years. Customer stickiness can be further improved by combining the domain purchase with value-added services, like SSL and Email.
Marketing .ME domains to your customers
Getting creative with .ME domain names
Website owners can use their .ME to create a space that says “this is who am I and what I want people to know about me.” Some .ME registrants demonstrate the value of simply using their name alone, like medical illustrator, chinamimichaels.me.
Others opt for a playful approach that takes advantage of keywords, like UK blogger, thelondoner.me.
In both cases, .ME supports the site-owners goal of telling their story and presenting their work in a professional, yet unique and individual way.
But .ME is also employed in more surprising ways by big names like PayPal. Check out their creative use of paypal.me to simplify transactions for their users.
.ME resources you can use
The.ME team actively helps new freelancers, recent grads and small businesses to get online and stay connected to the world. Transitioning from a full-time job or directly from the classroom to a freelance career can be stressful, and often these customers spend a lot of time researching their next steps.
The .ME blog is full of resources and advice on personal branding and how to launch a freelance career. Whether it is
tips on choosing the right domain or which elements to include in a freelance portfolio, the .ME blog is full of content that can be used to help support your customers.
By Haley Midgette