From singing lessons to printing, there’s no shortage of products and services people are searching for online. The convenience these online service providers offer has fundamentally changed consumer behavior. While the pandemic may have familiarized most of us with work and school from home, the popularity of online services like meditation apps, and skill share platforms, which were already on the rise pre-pandemic, seems here to stay.Â
If you’re in the business of helping this growing number of online service providers set up shop and build out a successful online presence, you’ll likely benefit from adding the .Online TLD to your domains lineup. Here’s why.
1) .Online helps you take advantage of a huge and growing market
The COVID-19Â pandemic accelerated what was already a quickly growing online service marketplace. People became more aware of the many experiences, resources, and services available to them online and have grown accustomed to the speed, flexibility, and convenience they offer. A good example of one such service is the simply but aptly named website English.online. It’s an online-only company that helps people from all over the world learn English in an easy, fun, and affordable way. It has a global audience and has been growing rapidly since its inception. Their .Online domain is an integral part of their brand, communicating what they do in a clear and memorable way.
2) .Online is relevant and meaningful
Your clients need a domain name that will support their brand over time. Providing them with meaningful and relevant TLD options and, if you offer a highly personal level of service, helping them choose the right domain, can go a long way toward attracting their business and building your relationship. After all, many businesses and entrepreneurs secure their domain well in advance of their launch.
.Online presents some unique benefits to service providers:
- It clearly communicates where and how the business offers its services
- It enables you to include the keyword “online” right in the domain name, helping you target those searching for “French lessons online,” “online printing,” and a huge variety of other search terms.
- It helps your website stand out in search results amid more common URLs.
Take, for instance, the digital product studio, Remote.online, which specializes in online business applications. Their choice of the .Online TLD brings each of the benefits mentioned above to their growing business.
3) .Online is universally applicable
While it may work wonders for niche business owners, .Online is also universal. The word, online is understood in several languages globally. And in each of them, this domain extension clearly communicates to an audience that a website offers what they’re looking for, online, whether it be a product, service, or content.
The .Online domain extension is being used today by a huge range of companies around the world. It’s the TLD for Lendr.online, a business that offers help with working capital needs. At the same time, it’s the TLD of choice for marketing and branding expert Ted Rubin, who uses Ror.online as his primary website. It’s also popular with influencers and content creators around the globe; Colombian singer, songwriter, and actor, Maluma, uses Maluma.online.
In short, .Online offers the potential to bolster brands within any niche, adding meaning and clarity.
To wrap it all up
A memorable and meaningful domain name is an incredible asset to any brand, especially those looking to stand out in a competitive online marketplace. The ability to communicate what you do clearly and quickly is essential. A .Online domain helps businesses do just that, whether they’re a traditional brick-and-mortar model looking to expand into the digital space or they’re launching a new, online-only service.Â
Offering the .Online extension is a great way to attract and support service providers looking to build a robust online presence.
This post was sponsored by Radix, the registry operator for .Online.